A New Approach

by Mechelle J. Fox
(Chesapeake, VA)

Business card redesign - two options for the back

A few days ago I posted my business card design for a critique. I got a good amount of feedback and here is the result of my redesign.

I simplified the presentation by making the card two sided and eliminating the fancy fonts. I will have to say it took me a while to see that the simple font was not _too_ simple.

This card has all of the information that my earlier one had with the single exception of the (redundant) title of "Artist". It just is not all cluttering up one side.

In fact, because of the background I created for the back of the card from a picture of one of my pendants, it really looks like either side could serve as the front.

I made another even simpler one that does not use the background image. It has the MJF glyph/logo in the upper left corner and a small version of the fancy pendant shot in the upper right corner.

I am leaning toward using that one as it seems to match the front of the card better and is a little easier to read.

Once again I welcome any and all comments and critiques.

Thanks,

Mechelle J. Fox
On the Workbench
Polymer Clay Eclectic

Comments for
A New Approach

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Very professional looking!
by: Rena

What a difference, Mechelle!

I like all of the images you've shown above. They're all clean, clear, appealing, and very professional!

For anyone who didn't see the first draft of Mechelle's card and the feedback she received, you can find it here:

Polymer Clay Eclectic's New Business Card

The evolution of your jewelry business card design is a great learning process for all of us here! Thanks so much for sharing it with us.

nice
by: Lynne Cirillo

I love it and agree that the one matches the front, the other one took my a minute to figure out what the other image was, good choice, easy read font. You are an artist!!